Course Title: Building Customer Loyalty

Duration: 7Mins 56 Secs

Learning Objective: At the end of this training, trainees would,  

1. Define "customer loyalty" and explain why retaining customers is more cost‑effective than acquiring new ones 

2. Identify key loyalty strategies—such as loyalty programs, community creation, personalization, and referral programs—that foster repeat purchases and brand advocacy 

3.Understand the financial impact of loyalty, including metrics like retention rate, customer lifetime value (LTV), and increased spend by loyal customers.

4. Evaluate different loyalty tactics (e.g., gamification, tiered rewards, referral incentives) and design an optimized loyalty strategy tailored to their brand and audience 

Target Audience: Pharmacists, Sales Executives, Retail Supervisors and Depot Staff

Assessment and Evaluation: A Quiz at the end of the session with a pass mark of 70%. Time allocation for the quiz is 15mins